My animation is about a breed of dog which is often viewed as scary and intimidating. My character is a Doberman. I wanted to communicate that once a dog is in the care of the SPCA and is able to play and be with the public that it is guaranteed a safe family pet.
The scene starts with close ups of my characters nose, eyes and then zooms out to reveal his whole face. I used these close ups to create the feeling that the character could potentially be intimidating. Then the dog is seen jumping for the a pink ball, watches it bounce, headbutts it into the air, stops the ball and then looks at the audience and winks while the tagline comes up. This juxtaposes against the previous shots and tells the audience that this dog is just playful.
The music builds up from the start and becomes more exciting as soon as the dog starts jumping. This music suited the close up shots of the dogs face and also the slow motion action scene afterwards. The line "I am a good boy." is also well suited to the idea behind this animation.
I chose the blue background because the SPCA logo has blue in it. I didn't want the scene to be depressing looking so I chose a more brighter blue to suit this.
I had to change the storyboard a couple of times because of my characters rig system. He was able to move his legs to run but its rig wasn't hugely suitable to jump with his legs going right back or right forward. However, I feel this final animation still portrayed my idea successfully.
The tagline "You don't have to adopt us to help us." ties in with my own idea of not judging a dog based on its breed. Because it is being taken care of by the SPCA and it open to the public, it is a family friendly dog and you don't have to adopt him to help him. Just playing and having contact with the animals available at the SPCA helps them feel comfortable with people and become more social.
Final Animation:
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